Spotify have launched a new feature today enabling fully independent artists to upload their music to the streaming service! This is a major change in the industry that will have a knock on effect across all platforms. The streaming giant is moving into ground controlled by the likes of Soundcloud & Bandcamp where artists are able to showcase their music at no charge to themselves.

The feature is currently invite only with just a small selection of artists currently able to access this new area of the platform but spotify have announced that in the future many more artists and labels will be able to submit their music to the platform in this way. The new Spotify upload tool will only be open to parties who own the copyright of their recording in entirety and upgraded filter systems have been put in place to prevent potentially infringing content from making its way onto the service.

“Over the next few months, we’ll ask more of you to participate — make sure to join our mailing list so you’ll be the first to know about any new announcements. Remember, you don’t need to wait for an invitation to release your music — this is just one of many ways you can get your music on Spotify. You can learn more by checking out the Spotify for Artists guide.”

Spotify who already add 20,000 new tracks per DAY to the service have said that the goal is to get as much music available on the platform as possible. Uploading will be completely free for artists and no charges will be incurred regardless of how much or how often you upload. Artists will still receive payment for thier streams in the same way as any other artist who has content uploaded.

What could this mean for the likes of Soundcloud and TuneCore? Will we see any changes to these platforms to keep up with the times or will it cripple the existing independent upload platforms?

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